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Morrison's Hardware & Building Supply

Case Study
Revitalizing a Legacy Store for the Future
Customer snapshot

A Look Inside Morrison's Hardware & Building Supply

The Challenge

Revitalizing a Legacy Business

After years of operating under a traditional co-op structure, Morrison’s Hardware and Building Supply faced stagnant sales, inconsistent product selection, and an aging store layout. As larger competitors gained traction, owner Ken Morrison recognized the need for a strategic transformation to reinvigorate the business and better serve the evolving needs of his customers.

The Solution

Comprehensive Store Modernization

To modernize the operation, Morrison’s partnered with Orgill to implement a comprehensive store reset, featuring a refreshed product mix, updated branding, improved signage, and an optimized store layout. Through Smart Start assortments and tailored Market Specific Pricing, the store realigned its inventory, pricing strategy, and customer experience to drive sustainable growth.

The Results

Reinvigorated Store Performance

With a refined product selection, over 960 linear feet of category updates, and a complete brand refresh, Morrison’s Hardware has become a more inviting and competitive retail destination. The transformation has attracted new customers, improved in-store navigation, and strengthened the store’s positioning for future success.

Orgill gave us a big team to support the conversion, and we continued to serve customers throughout. I can honestly say I’m very happy with the way the project turned out!
Ken Morrison
Owner, Morrison's Hardware & Building Supply
Working with Orgill

A Collaborative Approach to Success

Morrison's Hardware's partnership with Orgill exemplifies a tailored approach to business transformation, leveraging Orgill's resources and expertise to achieve significant improvements in operations and customer satisfaction.

Focused Assortment Planning (FAP)

The Right Products

Orgill’s Focused Assortment Planning (FAP) can ease the stress of designing an effective product assortment. The program helps home improvement retailers of all types maximize their inventory performance, satisfy the needs of their customers and identify new market opportunities in their trading area.


Smart Start Assortments

Optimized Product Mix

This initiative helps Orgill identify categories needing resets and provides tailored guidance to owners. Morrison’s Hardware & Building Supply implemented nearly 180 new assortments, updating over 950 linear feet of displays across multiple categories.

Retail Signage Solutions

Modernized In-Store Branding

With help from Orgill’s Tyndale Advisors, Morrison’s Hardware signage was redesigned to add to store presence and create an easier way for customers to explore and navigate the stores. Replacing outdated signage helped to revitalize the energy and provide a more modern feel to their locations.

Marketing Starter Kit

Making Branding An Asset

The Marketing Starter Kit is designed to provide the basis of a custom brand refresh for dealers with one 1 to 3 store locations. The kit includes: Brand Definition for the dealer’s business, Logo Design or Update, An informational/promotional website, BrandBase setup and training, and more!

Before

The store reset has attracted a new customer base and filled gaps in key categories, enhancing our store's overall appeal.
Mandy Arnold
Store Manager, Morrison's Hardware & Building Supply

At Orgill, it’s all about the mission.

Help our customers be successful.

At Orgill, we empower independent retailers with the tools and support they need to thrive. Founded in 1847, Orgill is the fastest growing, independently owned hardlines distributor in the industry. Our purpose is to deliver innovative solutions, exceptional service and unwavering support to our customers. With a rich history of stability, strength and a commitment to excellence, Orgill is your trusted partner in retail success.