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Lawn and garden is an important category for independent home improvement retailers. Growth within the category and the potential to differentiate their stores from the competition can be critical to success in a market.
Orgill worked to create a program that would help retailers expand their presence in the lawn and garden category and increase profitability by partnering with leading vendors to offer favorable buying opportunities.
Orgill’s Spring Is Here program offers special pricing, terms and rebates on popular lawn and garden products along with in-store merchandising and promotional materials. Participation in the program has grown each year.
CNRG
Assortments
Store Signage
Orgill’s Spring Is Here program brought together the industry’s top lawn and garden vendors to offer special pricing and promotions to Orgill customers in addition to its broad selection of products in the category.
Orgill used Central Network Retail Group (CNRG) to test the concepts for its lawn and garden program in a retail environment and gain real-world feedback about the program’s impact before rolling it out to customers.
Spring Is Here participating retailers were equipped with a complete promotional toolkit for their lawn and garden areas, including signage and window clings.