Orgill Case Study | 3 WEST HELENA, ARKANSAS, is a rural agricultural community located about 70 miles southwest of Memphis, Tennessee, along the western edge of the Mississippi river. West Helena is the seat of Phillips County, Arkansas, and has a population of about 13,000 residents. The housing stock in the area is mostly older, and many businesses have left the community. However, agriculture and agricultural-related companies remain the primary industry driving the region. While home improvement competition is relatively limited within a 50-mile trading radius, locals still require a mix of home improvement items, building supplies and materials as well as lumber and home goods. TheWest Helena Market 01 BACKGROUND
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