Orgill Case Study | 5 part of the community. Helping them feel better about that, and the path moving forward, is part of the process so they are as proud of the business after the sale as they were before.” The original plan only included the lease of the Germantown Hardware property and purchase of the business and did not include the additional retail spaces used for the car wash and pool supply store—but CNRG expressed interest in more space if it became available. Discussions later shifted to include those areas in the plan. When John Wagner came back and offered the additional space in the complex, CNRG leapt at the opportunity. This additional space would allow CNRG to greatly expand the footprint of the store. Executing the Acquisition In 2020, the Wagners formally agreed to sell their business and operating assets to CNRG. The Wagners would keep ownership of the property itself and lease it to CNRG. “For all the reasons we talked about, we thought this would be an ideal candidate to become part of the CNRG family of brands,” Sieggreen says. “The store had a great reputation with local customers and was a staple of the community. And being in close proximity to Orgill’s headquarters and our concept center, it allows us much better access to the site. This also makes it easier for us to use it as a showcase for when we want to illustrate our range of programs and services to visitors.” According to Sieggreen, as of the end of 2022, the team’s work to transform Germantown Hardware into a living lab for Orgill—where the store’s successes can translate into helping Orgill customers—is still not finished. “At this point we have made a lot of changes that centered around expanding on the product offering they had in the past, keeping many of the brands like Stihl and Benjamin Moore that they had been known for,” he says. “We also rounded out assortments and added products to make the selection more complete and take advantage of the additional space we were able to access. With that phase done, we’d like to continue experimenting with products and assortments and in other areas in the store. We're just getting started and scratching the surface of what we can do as a living lab at Germantown Hardware.” “The store had a great reputation with local customers and was a staple of the community. And being in close proximity to Orgill’s headquarters and our concept center, it allows us much better access to the site." John Sieggreen, CNRG President and Executive Vice President of Retail at Orgill
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