Orgill Case Study | 49 About Central Network Retail Group (CNRG) CNRG is a multi-format, multi-brand company operating more than 140 hardware stores, home centers and lumberyards throughout 16 states across the U.S. The company was founded in May 2011 by Jimmy R. Smith, president of Natchez Home Center LLC, and Boyden Moore, president of Tyndale Advisors. In addition to the founders, Doug Gregory, president of Morrison Terrebonne Lumber Company, joined the board as a partner in November 2011. CNRG currently manages more than 140 stores made up of 17 brands in 16 states with a variety of store formats. While all of their stores have large hardware and paint departments, strong staff and deep roots in their communities, they do vary in their focus and customer base. Brands operated by CNRG include the following: Hardware Brands: These brands generally serve homeowners and DIYers with a focus on paint, outdoor living (grills, bird supplies and outdoor power tools) and household supplies, etc., backed with strong hardware sections. The customer mix is generally less than 20% pro-contractor and there is little to no lumber at these locations. These brands include: • Town & Country Hardware – 8 locations in North Carolina • Elliott’s Hardware – 5 locations in Texas • Parkrose Hardware – 5 locations in Oregon and Washington • Buck’s Bargain Center – 2 locations in Mississippi • McLendon Hardware – 7 locations in Washington • MAC’S – 14 locations in North Dakota, South Dakota and Minnesota • Outdoor Supply Hardware – 12 locations in California • Germantown Hardware – 1 location in Tennessee • Frattallone's Hardware & Garden – 22 locations in Minnesota Pro-Contractor Focused Brands: These brands primarily serve builders, remodelers and other contractors with stock lumber and generally offer an array of contractor services. Along with lumber, sheet goods, insulation and other commodities, these locations also have strong paint departments and are backed with strong hardware sections. While contractor focused, many of these locations also attract homeowners and DIYers to varying degrees. These brands include: • Morrison Terrebonne – 2 locations in Louisiana • Harvey Home & Hardware – 1 location in Georgia • Moore’s Lumber & Hardware – 1 location in Georgia Home Centers and Small-Town Brands: With locations in small, medium and large towns spread out over a number of states, these brands offer a mix of lumber, retail, paint, appliances, toys and strong hardware departments. Many of these stores feel like general stores for the small, rural communities they serve. Others are slightly more contractor focused, and some more retail and DIY focused. The common theme is a strong range of stocked products, friendly local staff and free popcorn by the front door. • Marvin’s – 28 locations in Alabama, Mississippi, Georgia, South Carolina and Tennessee • Home Hardware Center – 22 locations in Alabama, Arkansas, Mississippi, Louisiana and Tennessee • LumberJack Building Centers – 5 locations in Michigan • Taylor Foster Hardware – 1 location in Georgia • Hiawassee Hardware – 1 location in Georgia • Habersham Hardware – 1 location in Georgia About Tyndale Advisors With offices in Eugene, Oregon, and Collierville, Tennessee, Tyndale Advisors is a wholly owned subsidiary of Orgill, Inc. Tyndale works closely with CNRG brands as well as many independent hardware-industry retailers who do business with Orgill. Tyndale embodies its slogan, to “help remove obstacles to growth,” by supporting independent home-improvement retailers with a complete suite of retail-management tools across four core areas: Business Advisory Services – Guidance and insight for operational improvements, strategic planning, accounting and finance, acquisition strategies and more. Merchandising Solutions – Full-service merchandising solutions including store planning and design, project management, interior and exterior signage, merchandising, inventory, product location and more. Human Resources – Policy reviews, compliance practices and audit services, as well as employee programs including engagement, development and retention. Marketing – A complete range of branding and marketing support, from brand-strategy consulting and website design to media buys, in-store experience consultations and a complete array of creative services. Technology – Total retail-technology solutions, from tech consultations and analytics to infrastructure, eCommerce and software solutions.
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