Orgill Case Study | 33 Sliders — Used heavily in the plumbing and power tool accessories departments, sliding racks allow for increasing SKU count in a department without adding linear feet to the area. Kickplate drawers — Especially useful for high-turn merchandise, a drawer under the bottom shelf, where the kickplate is normally located, gives sales associates quick access to overstock while keeping it out of sight until it is needed. Slide-out shelves — A newer type of shelf accessory, slide-out shelves allow customers to access the entire depth of the shelf, which means merchandisers can stack more items in a small amount of space. Four-way gondolas — Strategically placed throughout the store, four-way displayers are ideal for main aisles or open floor display areas to stock add-on items, such as rubs and sauces in the grill area. Wing panels — Wing panels are effective ways to cross merchandise add-on items throughout a store. They are particularly useful for showing items not already merchandised in the adjoining aisle, such as a scrub brush with cleaning supplies. Focus on paint — Another major change to the salesfloor layout at Germantown Hardware was the repositioning and redesign of the paint area to be front and center for customers as they walk in. Now, the area is set off as a store-within-astore layout that leaves little doubt about the retailer’s dominant position in the paint category. A separate entrance leads directly into the paint area creating added convenience for timepressed customers and contractors. Focus on grilling, outdoor living — These areas were always strong categories for Germantown Hardware. The new design positions them front and center and offers additional visibility to this dominant category. Eagle's Nest — One of the most unique elements of the redesign at Germantown Hardware is the feature of a “eagle's nest.” This mezzanine space sits above the salesfloor at Germantown Hardware and serves as both office and meeting facilities. It also provides a panoramic view of the entire salesfloor, making the space ideal for meetings or for guests of the facility to see the entire floor in action. Repair and rental — Again, to support Germantown Hardware’s strong position in outdoor power equipment, this area provides efficient room for repair services and sits adjacent to rental offerings. Single-queue checkout — This redesigned checkout area creates endless opportunities to showcase impulse items to shoppers as they are on the way to the registers as well as creating a more efficient way to move customers through their transactions. Sliders Wing Panels Eagle's Nest
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