30 | Orgill Case Study PUTTING THE PLAN INTO ACTION Putting the Plan into Action 06 A Focus on Merchandising Creating the changes to the Germantown Hardware salesfloor meant the Orgill team, including employees from Orgill and its subsidiaries Central Network Retail Group (CNRG) and Tyndale Advisors, drew on current and innovative merchandising designs and techniques. “The remodel brought some dramatic changes, obviously, because we were going from a much smaller layout that had become fragmented over time to something more cohesive and much larger,” says Phillip Walker, president of Tyndale Advisors. “We drew upon best practices we’d learned from other CNRG brands as we looked for solutions to some of the challenges we faced in this remodel.” One of the challenges the team tackled was using creative merchandisers to increase SKU count without dramatically increasing linear feet. The largest increases in department space went to key categories such After -Sliding Racks
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