Germantown_Case_Study

26 | Orgill Case Study MERCHANDISING INNOVATIONS Merchandising Innovations 05 Creating an appealing store environment included input from across nearly every aspect of the Germantown Hardware rehabilitation process. However, when it came to designing the retail space, the Orgill team, made up of employees from Orgill and its subsidiaries Central Network Retail Group (CNRG) and Tyndale Advisors, wanted to utilize the store as a palette of sorts to showcase leading-edge design and merchandising techniques. After drawing up plans for the remodel of the store, CNRG was able to secure the two adjoining spaces in the shopping complex also owned by the former owners (the Wagner family) and previously occupied by non-competing businesses. With a larger floor space available for the new Germantown Hardware than originally anticipated, Orgill and CNRG amended their plans to include a remodel of the entire building and reset of the salesfloor. After - Lawn & Garden

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