Orgill Case Study | 13 Physical Adjustments When it came to making physical adjustments, after the initial acquisition there was a long list of tasks on the list. While most would eventually be completed as the entire store was remodeled, expanded and retrofitted, some of the most immediate physical changes fell under the area of general housekeeping. “I don’t know how else to say it, but the store had a number of opportunities for improvement,” Sieggreen says. “In this first phase after the acquisition, we didn’t necessarily go in there to tackle the major moves and renovations. We knew that would happen in the coming months, but from a physical standpoint, we just needed to do some basic maintenance.” For starters, this meant repairing fixtures, filling displays, making sure endcaps and products were appropriately signed and priced—and even getting back to a regular cleaning schedule was high on the list. “It was kind of like triage,” Holmes says. “In the immediate plan, there were the physical things that just had to be done right away, and there were the other items that needed to be done but didn’t require the same kind of urgency. And at Germantown, a lot of it just boiled down to good old-fashioned maintenance. It just needed a good top-tobottom cleaning and tidying up. It wasn’t just the retail areas, either—the bathrooms, the backroom, storage and everything needed to be cleaned and organized.” To accomplish some of these immediate improvements to the physical space, the transition team brought in additional help. “When it came to cleaning and stocking and so on, we wanted the impact on the store’s shoppers to be minimal,” Sieggreen says. “We didn’t want to pull employees away from helping customers to focus on the cleaning and organization, and all those other things that had to be done, so we brought in additional help for these functions.” Interior Construction Signage Used During Construction Exterior Construction
RkJQdWJsaXNoZXIy MjkzMjMw